What drives creativity?

According to Sebastian Thrun, innovators are unhappy. They feel the pain of an unsolved problem and ask, ‘What can I do about it? What can I get other people to do about it?’ For Thrun, a former Stanford professor recruited to Google, it meant channelling personal grief from two car crashes into efforts to develop unmanned robotic cars that drive more safely. One of Fast Company’s 100 most creative people in business in 2011, he joins an eclectic list that’s predictably tech-heavy but also features Al Jazeera’s Director-General, Wadah Khanfar, comedian Tina Fey, media mogul Elisabeth Murdoch and novelist Natsumi Iwasaki, whose bestseller taps into Japan’s obsession with baseball – and tips from the late management thinker, Peter Drucker.

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