Josie Gibson established Pourquoi in 2011 to address gaps in how leaders envision and tackle significant and complex transformations. Josie has extensive experience catalysing, leading and co-designing innovation initiatives. These range from co-creating regional engagement models to economic and industry transformation pathways and ecosystem-based leadership approaches. Her client base includes global companies, government departments and agencies and large not-for-profit organisations. Josie also works with individual leaders, creative entrepreneurs and teams. She has established several businesses including the catalytic leadership initiative The Catalyst Network.